Baird Beer Fruitful Life Citrus IPA ベアードビールフルーツフルライフシトラスIPA

Crafting beer requires dedicated labor, just like tilling the soil and cultivating fruits. The meticulous process of hand-squeezing the fruits and delicately scraping off their thin skins in preparation for brewing demands time and effort. Yet, despite the toil involved, the resulting satisfaction is unparalleled. The label design draws inspiration from the harvest, peeling, and squeezing of diverse citrus fruits. The kanji characters chosen, representing fertility and life, express profound gratitude for the abundance provided by the earth and acknowledge the preciousness and magnificence of existence.